ARE2011 talk, AR and Storytelling video and slides

Back from the awesomeness that was ARE2011 in Silicon Valley. The wonderful team at Layar recorded my talk and posted it with a very nice write-up on their website here. YouTube video of my talk and my slides are embedded below:

Talk description:
Augmented Reality (AR), like cinema when it was first new, commenced with a wonderment of the technology, with content being secondary. It’s now time for content to catch up to this emerging technology. Helen looks to the past to media theorist Marshall McLuhan and filmmaker Georges Melies for clues as to how we can advance compelling content by harnessing AR’s unique characteristics. (In addition, when presented at ARE 2011 in Santa Clara, CA, Helen showcased a live demo of one of her interactive AR storybooks.)

A big thank you to the ARE2011 organizers Ori Inbar, Chris Grayson and Tish Shute for putting together a stellar event!

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